MarvelBlog News for January 25th, 2026
Last week, we skipped the Avengers: Doomsday talk and focused on Sony instead.
Today, we’ll discuss both sides of Marvel movie-making in MarvelBlog News.
Let’s Talk about One Billion
Avengers: Doomsday has put its teaser-trailer campaign on pause for a bit.
I suspect that could change as early as today, with the NFL Conference Championships ongoing.
Photo: Marvel
If not then, we should definitely expect Marvel to go big for the Super Bowl.
Those ads have empowered marketing campaigns for lesser films than Avengers: Doomsday.
Photo: Marvel
So, the combination of the return of The Avengers and a Super Bowl audience of 125 million seems potent.
Marvel just proved that it doesn’t need the Super Bowl to attract a billion views, though.
Source: Marvel
The company’s methodical Avengers: Doomsday marketing campaign has paid dividends.
According to The Hollywood Reporter, the “four teasers have reached a combined 1.02 billion views.”
Source: Marvel
Yes, that’s about 250 million views per teaser, and while repeat trailer viewing is a thing, this data is airtight.
Historically, when movies claim this sort of attention for their teasers, their box office is incredible.
Source: Marvel
Titles such as Deadpool & Wolverine, Spider-Man: No Way Home, and Avengers: Endgame all gained huge numbers.
Then, when those titles debuted in theaters, they all became $1+ billion blockbusters.
Source: Marvel
That’s Disney’s baseline here, as the company may have spent as much as $350 million on the film.
You’ll even find some clickbait stories indicating the film cost $1 billion on its own.
Source: Marvel Studios
Those are obviously laughably wrong, but people believe it because of the anti-Marvel hysteria in some circles.
Still, the words “one billion” apply to Avengers: Doomsday a lot right now.
Photo: Marvel
I don’t want to exaggerate the importance of one billion views for four trailers.
That’s “just” 250 million views each, which is at least somewhat in line with other Marvel titles.
Photo: Marvel
Still, the passion for the return of The Avengers is readily apparent in this data.
Happy Dunesday, Everyone!
Tom Holland and Elizabeth Olsen of Avengers: Infinity War at Disney’s D23 EXPO 2017 in Anaheim, Calif. Photo: Jesse Grant/Getty Images for Disney
Photo: Vanity Fair
The actors involved with Avengers: Doomsday are having plenty of fun with the project.
In fact, several MCU members who reportedly aren’t in the movie are, too.
Photo: Variety
I mentioned last week that Tatiana Maslany dismissed her presence in the MCU.
Well, some people are taking her comments as tongue-in-cheek confirmation that she’s back.
Photo: Getty Images/Albert L. Ortega
Personally, I think it’d be amazing if she returned to the MCU after telling people to cancel Disney+.
Do I think she’s in the film? Probably not. Avengers: Secret Wars is a possibility, though.
Photo: Associated Press/The Sun
That’s the word making the rounds right now about various MCU performers.
They aren’t in Avengers: Doomsday because the film is already at maximum capacity.
Photo: 20th Century Fox/Everett Collection
Runtime rumors abound, with some of them stretching to four hours or longer.
To the people peddling those rumors, I’d gently suggest that you don’t know how movie editing works.
Photo: Marvel
Studios typically shoot several additional scenes, knowing that some of them won’t make the movie.
Even then, the prevailing belief is that Marvel will deliver a three-hour film or close enough to it.
Photo: Forbes
Speaking of which, during an awards season appearance, Robert Downey Jr. bumped into Timothy Chalamet.
The two of them discussed the elephant in the living room, the fact that their films open on the same day.
Dune: Part Three shares a release date with Avengers: Doomsday, which…isn’t great for Dune.
The two actors played up this fact, suggesting that they create another Barbenheimer scenario.
What’s their suggestion? Dunesday! So, December 18th may forever be known as Dunesday.
I say ‘may’ because we don’t know yet whether this name will take off in popularity.
Iron Man (2008). Photo: Marvel/Paramount/Kobal/REX/Shutterstock (5886260e)
Personally, I think this idea has some merit, but I’m not sure whether Dune 3 will be popular enough to justify it.
That one may just get swallowed whole.
Marvel Miscellany
Photo: Twitter/MoviesMatrix
As promised, we have some updates from the Sony’s Spider-Man Universe as well.
I…think Sony is still calling it that, although there’s plenty of reason to Press X to Doubt.
Photo: Francois Duhamel
Rumors persist that Olivia Wilde’s Spider-Woman project is dead, adding another body to the pile.
The actress can join Bad Bunny in the “never gonna happen” group. Remember El Muerto?
Source: Marvel
Yeah, Sony’s indecision has become mythic, and who could blame them?
The studio’s most recent non-Spider-Man films have almost universally bombed.
Source: DST/Marvel
The lone exception is Venom: The Last Dance, which still earned less than its predecessor.
Sony is in decline as a movie studio, with Spider-Man being the company’s only saving grace.
Source: Marvel Studios
Speaking of which, Tom Holland has reportedly learned Jiu-Jitsu for Spider-Man: Brand New Day.
I’m amused by that visual, but I’m sure it’ll work out fine, as he’s talented enough to make anything work.
Image: Marvel
On the Academy Awards front, Marvel released three films in 2025, and yet…
The studio earned ZERO Academy Awards nominations, not even for below-the-line technical stuff.
Photo: Marvel
Some people had believed that The Fantastic Four: First Steps may earn a few nods.
Alas, that didn’t happen, which speaks to Marvel’s current industry perception.
Photo: IMDB
Hopefully, we’ll be talking about half a dozen nominations for Avengers: Doomsday a year from today.
Circling back to She-Hulk, she joins Wolverine and Deadpool as Marvel characters in…an M&M advertising campaign. Yes, I’m serious.
Source: Marvel/ Funko
Finally, Marvel has lifted the embargo on reviews for Wonder-Man on Disney+.
Thus far, the series is 93 percent Fresh on Rotten Tomatoes with a Metacritic grade of 75.
So, that’s good news for the series, which officially premieres on Tuesday.
