52-Weeks of MARVELOUS Must-Haves from Marvel Studios!
A 52-week campaign featuring new products inspired by the Disney+ Marvel Studios’ projects is kicking off January 18th!
As the second season of The Mandalorian aired to millions of fans worldwide, The Walt Disney Company and Lucasfilm Ltd. capitalized on the show’s success with Mando Mondays. And trust me, it was a BIG deal for Star Wars fans with credits to spare. As we begin 2021, Marvel Entertainment announced that the company is following the same model for the upcoming Marvel Studios projects. A Marvel version of Mando Monday? Heck yes!
— Marvel Entertainment (@Marvel) January 12, 2021
So, get ready for some exciting Marvel-themed product launches every week. Because, from now on, each Monday of the year will feature Marvel Must Haves, a weekly product reveal mirroring the latest Marvel project streaming on Disney+.
Marvel Studios’ WandaVision Launches Marvel Must Haves
WandaVision is premiering in just two days, on January 15, 2021, on Disney+. Thus, the first product release will be about Wanda and Vision’s sitcom debut on the House of Mouse’s premium streaming platform. And given that there is two-months’ worth of WandaVision episodes, fans should expect the first eight weeks to be full of products related to the MCU’s strangest couple.
Every Monday, starting January 18th, Marvel will debut epic new product offerings around new characters and cliffhangers out of the MCU. However, the focus of the product drops will likely change as more Marvel projects come to Disney+ over the year. So, fans should be on the lookout for merch related to Marvel Studios’ The Falcon and the Winter Soldier, Marvel Studios’ Ms. Marvel, Marvel Studios’ Loki, Marvel Studios’ Hawkeye, and more to part of the Marvel Must Haves events!
What Are the Marvel Must-Have Products?
The one-stop shop will have a bevy of items for sale: from toys to clothing to board games and everything in between. And excitingly, the products will come from some of the world’s biggest brands: LEGO, Funko, Loungefly, Her Universe, Hasbro, and more. Also, a wide array of merchandise will be available from shopDisney.com, Amazon, Hot Topic, Ulta, Walmart, and Target.
Paul Gitter, Senior Vice President of Marvel Licensing at Disney Consumer Products, spoke with Marvel.com about the launch of the product line:
Fans tuning into Disney+ this year will experience Marvel like never before with six exhilarating series, complemented by must-have merchandise featuring character favorites and milestone moments. Marvel Must Haves is an unprecedented weekly celebration where fans around the world can discover cool new products that authentically celebrate each new episode.
WandaVision is the first series from Marvel streaming exclusively on Disney+, and the series, starring Elizabeth Olsen as Wanda Maximoff and Paul Bettany as Vision, “is a blend of classic television and the Marvel Cinematic Universe in which Wanda Maximoff and Vision – two super-powered beings living idealized suburban lives – begin to suspect that everything is not as it seems.”