Got Milk? Simu Liu’s #StayStrongTogether Campaign
The California Milk Processor Board (creators of the iconic got milk? brand) and actor, writer, and advocate Simu Liu (Shang-Chi and the Legend of the Ten Rings, Kim’s Convenience, Awkwafina is Nora From Queens) are teaming up with No Kid Hungry® to provide up to 1 million meals to kids in need throughout California.
The Problem: Kids Are Hungry
No child should ever go hungry because we have plenty of food worldwide. According to No Kid Hungry, we have enough food to feed all kids, as well as a child hunger relief program that works. Thus, the problem isn’t lack of food, but lack of access to the nutrition kids need to grow and thrive.
— Simu Liu (@SimuLiu) May 13, 2021
More than 23.7% of California children live in “food insecure” households, which is defined as a home that doesn’t have enough food for every family member to lead a healthy life. Nationwide, one in every 6 kids doesn’t know where they’ll get their next meal, according to Feeding America.
While activists are making significant progress in ending childhood hunger, the COVID-19 pandemic set them back in addressing a growing need in California to help the millions of children and their families facing poverty and hunger.
The Solution: #StayStrongTogether Campaign
Many kids rely on the meals they get at school each day to get healthy food, and for years, the rate of childhood hunger in the United States dropped thanks to organizations like No Kid Hungry that helped schools adopt more effective meal programs.
In the wake of COVID-19, projections show more children are facing hunger because they have lost reliable access to school meals that they previously depended on. As millions struggle to afford food for their children, No Kid Hungry and Liu have a plan to help children get the nutrition they need in the pandemic’s aftermath.
The campaign is called #StayStrongTogether and it’s dedicated to celebrating strength, resilience, and the adaptability of the human spirit, while inspiring others to join the No Kid Hungry movement.
Got Milk? Simu Liu Stays Strong
Simu Liu knows that with great power comes great responsibility, and at Marvel Studios, that’s true for the superheroes on-screen, as well as for the people who play them. The Shang-Chi star has taken the Spider-Man mantra to heart, and Liu isn’t waiting for his film to hit theaters on September 3rd, 2021, to start using his newfound powers for good.
Liu’s on a mission to end childhood hunger, starting in California. As part of his partnership with ‘got milk?’, Liu kicked off the #StayStrongTogether social media campaign on May 13th, 2021, with the debut of a video produced in partnership with the CMPB and Wong Fu Productions.
In the video, Liu showcases the ways in which he harnesses his own positive “Stay Strong” mindset and encourages others to share their own posts with the campaign hashtag: #StayStrongTogether.
Liu told E! Online that:
I think when you talk about superheroes and you think about who superheroes have the biggest effect on, it’s man-children like me, but real children are the ones who I think really love superhero movies and buy into the ethos and the values. Helping children has been one of the things that I’m most looking forward to as I step into this platform and all of the privileges that come with it.
The actor/advocate is right, and there’s plenty of research to prove it (check out this The Hollywood Reporter article by Alan Jenkins, President of The Opportunity Agenda), so lets Share Our Strength and end childhood hunger for good.
“Starting May 13 through June 30th, each #StayStrongTogether post celebrating strength, resilience, and the human spirit shared and engaged with on Instagram and Twitter that mentions @gotmilk and tags, two friends, to join the movement raises a $1 donation for the No Kid Hungry campaign from ‘got milk?’ to help contribute meals towards the 1 million meals goal.”
See Simu Liu in theaters on September 3rd, 2021 in Shang-Chi and the Legend of the Ten Rings!
Featured Image: Rachel Murray Framingheddu for CMPB/Getty Images