Eternals Trailer Tops 77 Million Views in First Day
The first Eternals trailer topped 77 million views on the first day of its release, a record for any Marvel Studios film during the COVID-19 pandemic, according to Anthony D’Alessandro‘s report in Deadline.
And, it’s clear that Marvel Studios fans were ready for the new trailer – the Eternals trailer drew approximately 77 million views worldwide in the 24 hours immediately following its release, according to social analytics sources.
That number of views is the largest online trailer drop for a Marvel movie since the beginning of the pandemic, and a great sign for the future success of the film. In fact, according to Deadline, the Eternals trailer bested the initial 24-hour traffic for Disney’s Cruella trailer (71 million views) and Disney+’s WandaVision trailer.
Although the Eternals trailer did not best The Falcon and the Winter Soldier trailer in initial 24-hour traffic (the Sam and Bucky show received 125 million views the night it aired), according to Deadline, that’s because The Falcon and the Winter Soldier numbers included broadcast views in addition to online traffic whereas the Eternals trailer strictly counted global online traffic.
“Eternals was the No. 1 trend within minutes of launch and the teaser quickly became the top-trending video on YouTube,” said Deadline.
Eternals Is Coming Nov. 5th
The Eternals movie is directed by Nomadland Oscar winner Chloé Zhao, who brought Marvel Studios Chief Creative Office Kevin Feige one of the most compelling pitches he’s ever heard, according to an interview the director and producer did with Hollywood Reporter.
According to Feige, Zhao is the impetus behind the Eternals film being made at Marvel.
Excitingly for Marvel Comics fans, one of the ideas Zhao embedded throughout the Eternals is a stylistic choice rooted in her childhood:
I have such deep, strong, manga roots. I brought some of that into Eternals… I look forward to pushing more of that marriage of East and West.
How much further and bigger can we go after [Avengers:] Endgame? Because I’m not just making the film as a director. I’m making the film as a fan.
The director wants fans to know that Marvel Studios gave her creative freedom, saying:
I shot exactly the way I wanted to shoot. On location. A lot of magic hour. Three-hundred-sixty degrees on the same camera as I did on Nomadland. Same rigs. It’s a bit surreal. I’m still waiting for the shoe to drop. It hasn’t. I think I got lucky in that Marvel wants to take risks and do something different.
In the Hollywood Reporter interview, Feige interjected (as he’s been doing lately) to clarify that Marvel Studios is trying to do better with their representation on screen, adding that:
“[An LGBTQ+ relationship in the film] was always sort of inherent in the story and the makeup of the different types of Eternals. I think it is extremely well done, and I look forward to that level of inclusion in our future movies being less of a topic.
The Eternals stars an almighty ensemble cast, including: Angelina Jolie (Thena), Salma Hayek (Ajak), Gemma Chan (Sersi), Kit Harington (Black Knight), deaf actress Lauren Ridloff (Makkari), Richard Madden (Ikaris), Kumail Nanjiani (Kingo), Lia McHughn (Sprite), Don Lee (Gilgamesh), Barry Keoghan (Druig), and Brian Tyree Henry (Phastos).
Watch the trailer (again) for yourself below: