Avengers Campus At Disney California Adventure To Open July 18
Finally. After months of anticipation and years of hope, “The Avengers” will open their campus at the Disneyland Resort on July 18.
Have you ever imagined what it might be like to be a Super Hero?
Well, hold on to your capes because those dreams become reality this summer at Disneyland Resort when the brand-new Avengers Campus opens inside Disney California Adventure Park on July 18, 2020. This immersive new land is designed for the hero within each of us, taking inspiration from the stories and characters in films and comic books that have captivated fans for generations. We recently had the opportunity to tour the land and hear from the incredible people bringing Avengers Campus to life—a group that Scot Drake, portfolio creative executive, Walt Disney Imagineering, aptly calls “a team of extraordinary people that are coming together to work on something greater than themselves”—just like the Avengers.
Imagineering a Universe
Never mind being a superhero, what about being an Imagineer; especially an Imagineer tasked to build a Marvel-themed LAND in the Disneyland Resort?
Drake talked about working on the themed land and what point of view he and his team used to populate the theme.
“We take that [idea] into every attraction, every heroic encounter, everything should make you feel like you’re part of something even bigger,” said Drake to Marvel.com. “We see characters that have great powers and they use them to do good, right? We see ourselves, and we all ask the question, what would we do with that power? And hope that we would make those same decisions and all of those things.
I don’t think the goal was, ‘just play,’ but it was really, ‘how do we get it in the story, and how do we make sure that we’re not just witnessing Super Heroes, but we’re participating?’ We’re part of the story.”
Scott Drake, Disney Imagineering
Part of the Story
Immersive storytelling is nothing new for Disney.
Disneyland itself was once the greatest endeavor toward immersive entertainment. But now, as technology gets better, guest expectations get higher and higher.
So, when shareholders had a chance to pepper outgoing CEO about supposed Disney cost-cutting, Bob Iger fired back.
Another shareholder told Iger and Chapek that he was “worried” about the level of creativity at Pixar and Lucasfilm, and about the level of maintenance at Disney’s theme parks. Iger wasn’t having it.
“We never tell our teams to build something [cheaply]. We ask them to make it great,” Iger said. “There’s not a company in the world that creates as much greatness as we do.”
Heroes, Heroes & More Heroes
Finally, Executive Creative Director for Disney Parks Live Entertainment told D23.com, “This is going to be the largest assembly of these heroes anyplace, anytime, anywhere. We really have a place for them to live and work and play and protect and train.”
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This is a developing story, so be sure to check back for all info fit to post!